Our Team

Photo of Eyeking staff

“Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all, surround yourself with those who see the greatness within you, even when you don’t see it yourself.”

Edmund Lee

Shelly

Shelly Goldman

President & CEO

Shelly’s unique creative vision is the driving force behind Eyeking.  He furthered his father’s ideology by recruiting and nurturing personnel which continued to shape the corporate culture that defines Eyeking.  Since joining his father in 1985, Shelly has worked incessantly to foster an environment where new and exciting ideas are encouraged and embraced.  “Creating an environment where people feel safe and excited to share ideas increases output exponentially while raising morale. Simply put people love working here.”  In addition he understands how much you can learn from listening.  “I truly enjoy mentoring others, but more importantly, learning from them.”

Although Shelly takes business seriously, he is quick to find the levity in every situation.  His terrific sense of humor and appreciation for laughter has always been an effective business tool. “My advice, if you have a bad day—simply sit down and watch Tommy Boy.”

When asked about his favorite sunglasses, Shelly becomes the quintessential parent responding, “All of them. They are all my children—I love them equally.”

Craig

Craig Fels

Chief Operating Officer

Since 2003, Craig has been one of the main reasons the Eyeking business runs so smoothly. His financial, logistic and operational expertise allows him to holistically oversee all aspects of the company. “I love being part of a growth company and such a tremendous team. I’m in a position every day to learn, teach and grow professionally and personally.”

When not busy keeping the Eyeking machine humming you’ll find this self-professed “family man” with his three favorite girls…unless, of course, he’s in a triathlon or on the golf course. Craig will be the one wearing Under Armour Double Down shades and listening to Jay Z and Linkin Park rock “Numb Encore.”

Scott

Scott Betty

Senior Vice President, Product and Marketing

Scott recently joined Eyeking in 2015 to focus on the development and design of branded products. “Understanding our partners’ brands is mission critical. Eyeking strives to create sunglasses that perfectly reflect the expectation in a consumer’s mind when they think of Hobie or Under Armour. And we succeed.”

“My favorite part of the job is creating new products that inspire consumers and help athletes perform their best.” And Scott knows competition. Growing up in a small, inspirational mountain town near Yosemite, Scott worked summers as a lumberjack and competed in logging competitions – axe throwing, tree falling, and chainsaw races.

Scott’s future vision: Hawaii with his wife and three girls. He’d be wearing Under Armour Battlewrap sunglasses and listening to the drum intro to Led Zeppelin’s “When the Levee Breaks.”

Eric

Eric Shaughnessy

SVP of Sales

Eric brings over fifteen years of industry experience to the Eyeking sales team. “I am thrilled to be working with the Eyeking team. They are not just talented but also great people to spend your days with. That makes building our branded and private label businesses easier, not to mention, fun.”

While splitting his free time between his daughter and his love of reading, Eric is always ready for a great chess match.

His favorite pair of sunglasses? Under Armour Storm Rangers shades. His favorite place? Half-Moon Bay California. “You can watch the epic Mavericks waves (no I can’t surf them), soak in the beautiful NoCal landscape, Kayak the coast, hop up to Tahoe for a ski trip, and still be close to San Francisco.”

Sam

Sam Cerro

Senior Strategic Business Director

When looking at the industry, Sam has the unique ability and sense of vision that allows him to see opportunities others would miss.

Sam brings this eyes-wide-open approach to every situation. He even claims to sometimes sneeze with his eyes open.

Sam’s favorite song? “’Fly Me to the Moon’ by Frank Sinatra,” adding, “there’s no one cooler than Frank.” Which may help explain his favorite shades… Hobie Mojo in black with cobalt mirror lenses. Very cool.

Debrah

Debra Henderson

Controller

While Debra exercises her talents in accounting and finance, it’s her interactions across all departments that make her love working at Eyeking. “This company believes in taking a collaborative approach to everything. I really enjoy helping to guide and learn about all aspects of our business.”

When not working you’ll probably find Debra at the beach. Any beach. “I don’t think I could ever live more than 15 minutes from the ocean.” Her favorite beach is on the Osa peninsula in Costa Rica. Her favorite sunglasses? Under Armour Perfect Storm for everyday, Jaco S blue mirror for beach.