Our History

“We are what we do repeatedly. Excellence, then is not an act, but a habit.”

Aristotle

1955 Born In Brooklyn

In a small garage in Brooklyn, NY a big idea was born – a sunglasses company that sees things differently. Zolkind & Sons created sunglasses for powerful brands like Jordache and Jaguar. This pioneering business quickly became well-known throughout the industry and became the foundation for Eyeking today.

Greetings from Brooklyn

1960 Palm Beach Sunglasses Formed

Palm Beach Sunglasses

1969 Summer of Lovin’ Sunglasses.

Woodstock. We were there! Round, Square, Tinted. Hippy. And we’re still rockin’ now.

Woman by sunglasses display

1970’s Jaguar Sunglasses Formed

Lee Goldman helped build partnership to form the ORIGINAL sunglass chain – Intrigue, which would later become Sunglass Hut.

Jaguar Sunglasses

1985 New Wave

Following Dad’s Footprints – Current President Shelly Goldman joins the family business and provides the vison and direction to take the company to the next level.

Shelly's father

1986 Hello Suburbs

The business moves to Long Island, changes name to Sungold Enterprise and begins their Private Label business. Current brands included: Stussy, Palm Beach, Anarchy and Angel Eyewear.Eyeking is created as the premium distribution arm of Sungold.

Sungold Enterprise sign

2003 All Hail Eyeking

A major year for the company saw the official formation of Eyeking LLC. Immediate successes included the signing of the Hobie Polarized license, as well as, the launch of Arsenal Optix.

Original Eyeking logo

2005 Performing for Under Armour

As entrepreneur Kevin Plank’s Under Armour brand exploded in the scene with it’s rally cry to athletes – “Protect This House”, Eyeking is awarded the Under Armour Eyewear contract.

"Protect this house" Under Armour

2006 Going Global

Eyeking expands global distribution from Europe to the far East, and many places in between.

World flags

2008 We are Family!

4th Generation of Eye King Family Joins the team.

Father, son, and dog

2009 USLA

Protecting the eyes of U.S. lifeguards everywhere, Hobie Polarized begins its partnership with the United States Lifesaving Association.

USLA logo

2010 Breakfast and Eyewear of Champions

Eyeking professional triathlete and two-time Ironman World Champion Chris McCormack (Macca) is the first non-American athlete featured on Wheaties box wearing Under Armour Eyewear.

Wheaties box

2015 Moving On Up

Eyeking moves its global headquarters to a 100,000 square foot state-of-the-art facility in Melville, NY.

Melville headquarters

2016 A Very Super, Super Bowl

NFL Panthers’ Cam Newton wears Under Armour Visor and patented Under Armour Visor Clips in Super Bowl 50. (He does not blame his vision for the loss.)

Cam Newton