Eyeking History

Eyeking LLC is the evolution of three generations of a family oriented business, which began on a simple principle; seeing things differently.

Beginning over 50 years ago, Eyeking has not always gone by the name you have come to know today. In 1955, a small garage in Brooklyn was home to Zolkind & Sons, a name that had become synonymous with the sunglass industry and soon became the foundation on which Eyeking would later grow upon.

After moving to Long Island in 1986, the company was renamed Sungold Enterprise Ltd. There, the 2nd and 3rd generation worked tirelessly in the continuing development of its sunglass licenses, in-house brands and private label sunglass programs for some of the world's largest retailers.

Several of their brands and licenses included: Jordache, Jaguar, Palm Beach, Anarchy and Angel Eyewear in addition to the Eyeking division that housed our Stussy Eyegear and Private Label divisions.

Though rising above and beyond all expectations, it was with a heavy heart and part of the sunglass consolidation in the late 90's, that Sungold Enterprise Ltd. was sold to Gargoyles Inc. in 1997. The principals knew all would not be lost, for lightning was soon to strike twice.

In 2003, the culmination of determination, ingenuity and heart gave birth to what has been viewed as a leader in the sunglass industry in design and innovation, Eyeking LLC.

In 2005, Eyeking was awarded the exclusive license for Under Armour® Performance Eyewear. The Under Armour® Performance Eyewear collection was launched in 2007 with styling that is sleek, aggressive and combined with technology that enhances an athlete's on-field performance.

Eyeking is equally proud to offer to its customers, Hobie® Polarized, a leader in premium-polarized sunglasses since 1982. Hobie®, also recognized for its long tradition of high quality product and service, is the original California lifestyle brand since 1950, making it a perfect match for our dedication to deliver quality at every level.

In 2011 Eyeking is faced with exciting new challenges and we are equipped with world-class partners. Under Armour®, Hobie®, The Realm and the newest addition to our licensed portfolio, Crocs®, are global presences. Working in tandem with our in-house brands, Eyeking is positioned to be the preeminent sunglass company for the 21st century.